Montana for 3daysofdesign
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The Danish design company Montana took over the chair and office furniture company Englebrechts in June and they used the design festival of 3daysofdesign to open the Engelbrects store in Skindergade in its new iteration.
When the merger was first announced, my initial reaction was that it was not an obvious partnership but actually, on second thoughts, it sounds like an interesting combination that strengthens both brands. It gives Montana - perhaps the most distinct Danish design brand - founded by Peter J Lassen in 1982 and well-known for their strongly coloured system furniture - greater depth across a wider range of furniture and stronger access to the contract and business market and it gives the strong back catalogue of Englebrechts’ designs fillip.
It looks as if the main store of Montana in Bredgade will stay much as it is but the old Englelbrecht store will represent both brands and the new enlarged company.
