Certainly it was interesting to see that the men's section does include cashmere jumpers and the jackets for their suits have proper buttonholes on the sleeve cuffs which shows that they really understand both the rules and the traditions of proper tailoring.
Shop fittings included the classic Artek Stool 60 by Alvar Aalto and the home section has the Sarpaneva Pot so both the store designers and the company buyers have a clear sense of Nordic design heritage.
The home section was good … it would actually be interesting to know who their buyer or director of home sales is because they have chosen well and it will be fascinating to see how the home section develops. Again, as with the clothes, these are good basics. And what was also interesting was that the selection of items had a different look and character that is distinct from homeware sold in the H&M stores.
At ARKET they have glass jugs with a pouring lip but straight sided, like a chemistry laboratory beaker, and a similar style of straight-sided jugs and mixing bowls in white china and there is an interesting range of enamelled cookware from Hario; glassware from Duralex and some good plain cushion covers; some simple linen and a range of those Swedish brushes by Iris Hantverk made in workshops for visually impaired workers.
For someone moving into their first unfurnished place then they could make this the first stop for … here's that word again … basics ... the good quality items that would be a good investment.
Back to general points - the historic building seems to have been restored and converted well, with a muted colour scheme of stone and grey. Packaging for underwear and so on was in plain, unbleached cardboard and the café sold fresh coffee and olive oil and other foodie things that were, again, in well-designed simple packaging … hardly revolutionary but never-the-less good to see.
The café was comfortable with well-priced coffee and some fantastic cardamom biscuits so, all in all, a good afternoon.