Skandinavisk - the people who make scented candles and diffusers and, more recently, a range of perfume oils, soaps and hand creams - have opened a pop up shop in Værnedamsvej in Copenhagen and they will be open until 26th April.
Although this is a short-term venture, a huge amount of work and care has gone into the design of the space from the customised front window - matching the graphics of their cotton carrier bags - through to the pine display shelving and the use of greenery.
They have produced Voices ... a magazine to explain the company ethos … with images and interviews reminiscent of life-style magazines like Cereal. That is certainly not a bad thing … just a very good way to explain their approach. There are interviews with an editor; a photographer; a food stylist and a publisher - one with photographs of her home on one of the smaller Danish islands; one with her home in a Swedish forest; one who grew up in a small community on a fjord outside Oslo and - to complete the Nordic set - the publisher is from Helsinki.
So it really is about telling the story of how life in the Nordic countries has inspired the scents Skandinavisk have created.
With this web site I try to tread a distinct path - away from the life-style blogs - but that does not mean that I do not appreciate a story because that’s the way to understand the what and the why and the how.
Certainly what is clear is that, as so often in Denmark, behind the products and the beautiful design is a huge amount of thought and that covers not just what is produced and how it is made but how it is presented and so much depends on the details ... for Danes the over-riding principle with design is if you do something then you do it properly … so here the glass and ceramic candle holders have wood lids; for the white ceramic candle holders the design is raised; the names of each scent are chosen to reflect the mood to describe the mood that scent evokes and, of course, simple but pitch-perfect photographs and graphics.
Værnedamsvej 6, 1620 Copenhagen
Monday to Friday 11.00 - 18.00
Saturday 10.00 - 16.00