&Tradition for 3daysofdesign

 

 

Until recently, &Tradition had their showrooms and studio on Paper Island, right in the centre of the city, but those former warehouses, where the newspaper industry had stored paper for printing - so hence the name - are being demolished to make way for a major redevelopment of apartments and a new inner-city swimming pool.

So &Tradition have moved across the city and are now established in a fine 18th-century town house that overlooks the King's Garden.

 

The change could hardly be more dramatic. Visiting the new showrooms and new studio and offices of the design company for the first time was one of the most interesting revelations of 3daysofdesign … or rather one of the most amazing and, to be honest, one of the most appropriate and clever transformations for a design company I have seen.

Don't get me wrong …. the old showroom, designed by the Copenhagen architects Norm, was dramatic with impressive space but the collection always looked slightly lost and, to be honest, it was difficult to make that step to imagining how that furniture might look in the sort of spaces we actually occupy.

the old studio on Paper Island

Furniture and lighting from &Tradition has been the usual mix of most Danish design companies ... so good classic designs - like the Mayor Sofa designed by Arne Jacobsen and Flemming Larsen in 1939 or the Flower Pot light by Verner Panton from 1969 - alongside new furniture commissioned from designers like Jaime Hayon.

With the move of location comes a new tag line … &Tradition Home of a Collector. It takes the furniture up a notch or three to break away from the crowded middle ground of Danish design companies and puts the furniture into a clearly domestic but very comfortable setting. This is Copenhagen interiors at their most stylish.

 

The house has a very grand entrance from the archway from the street but beyond is an incredibly pleasant courtyard and there is a new café.

If there were clear new trends from 3daysofdesign this year it was the use of named and well-known independent stylists - rather than in-house designers - and a growing number of design stores that have a café. This is furniture buying as a destination trip. And no ... that's not snide sarcasm … I only get round these events with in-flight refuelling of caffeine.

It is not all room settings here, for there are good displays of lighting and a couple of exhibition areas with a good small show about the background to the Little Petra Chair that was designed by Viggo Boesen in 1938 - after a trip to New York - and this chair is the latest addition to the &Tradition collection.

&Tradition, Kronprinsessegade 4, Copenhagen