Kvadrat are an interesting design company in terms of branding. Even if you ask people in Denmark who are outside the world of design - and they do exist - most know the name and the fabrics. In England I’m not sure that anyone, outside the business of making or selling furniture, would be able to name the company and not always then or, if given the name, would be able to say what they make which is interesting because nearly every backside in the UK will have sat on a Kvadrat fabric.
At 3daysofdesign, the company made an appearance in many different events throughout the city so the new range designed by Raf Simons was shown at the furniture store Paustian in Nordhavn and featured at Fredericia in the city centre.
At Pakhus 48, Kvadrat’s own showrooms in Nordhavn, there were amazing and fascinating masks designed by GamFratesi using fabric designed by Giulio Ridolfo.