A small exhibition - described as a pop-up exhibition - has just opened at Designmuseum Danmark.
With the subtitle The Missing Link in Danish Typography History, it spotlights the new font called Flexibility that was introduced last year as part of an updating of the typography and graphics used for the museum and is to be used across all aspects of their graphic design from posters to signage and display graphics, as the font for the museum's website and for in-house leaflets for publicity. This work was undertaken by the Copenhagen studio Urgent. Agency.
As part of the commission they searched through the archives of the museum and found initial sketches for this font that dated from the beginning of the 1960s and were by Naur Klint - the architect and designer who was the son of Kaare Klint. The designs were digitized and this was the starting point to produce a font appropriate for the museum.
With the exhibition there is a handout newspaper that sets out a good brief history of the design museum and also sets out the iterations of the typeface with various weights and an italic and an outline version.
5 October 2018 to 6 January 2019