Ceramics from Tina Marie Copenhagen Handmade
Here again I come up against this slight problem I have with the term craftsmen. Maybe it’s an English sensibility because I've seen too many poor-quality craft “fairs” in the UK. The word I keep coming back to is makers but I really don’t know if that translates into Danish.
Here, at FINDERSKEEPERS, the maker or, to use the Danish term, kunsthåndværker … art handworker is the clumsy literal translation into English … is also an entrepreneur and again that is used in the most positive way. Talking to people and looking at the stalls, it made me realise that everyone, with usually a very small team of people, has to design and make packaging, design and maintain a web site, deal with the finance and business side, cope with marketing and spend their whole weekend at an event like this, working hard, and that's all on top of designing and making their work.
Looking at the internet site for the venue, this event was organised through TALL GROUP and their “vision is to create sustainable companies that thrive on a global market, achieving this by encouraging pioneer thinking, guts and a clear path away from mainstream alternatives.”
Really the main point to make is that although most of the work here was 'hand made' rather than being from a large-scale factory manufacturer there was an all-pervading sense of professionalism, real commitment and self belief with a clear sense that each designer is working towards a carefully-considered and distinct style that carries across all their products, and there was, overall, great presentation, packaging, labelling and graphics. Having lived in Copenhagen for over a year now, none of this comes as a surprise to me … I am simply spelling it out for anyone who is not fortunate enough to get to the event.
What is also important is the crowd that was queuing at the door to get in. These were mostly couples and groups of friends in their 20s and early 30s. The event was packed and people were buying so obviously there is a very serious demand for high-quality design that is slightly different, more unusual than what can be seen in a store. Of course, many of the companies here sell through conventional outlets as well as their own on-line sites but people coming to the event certainly seemed to be looking for something that says a lot about the person who made it and probably, they hope, quite a bit about the taste and interests of the person buying.