Fredericia at northmodern


With such a large number of designers and manufacturers showing their work at northmodern it is a place where you actually have to revise a few of those myths about Danish design. For a start Danish design is not all about white walls or, when colour is used, all safe, soft and muted.

Fredericia took the opportunity at northmodern to show their work with Uffe Buchard from Darling Creative Studio to create the ‘Double F Hotel’.

Shown in May in their city-centre store as part of 3daysofdesign, the spaces created represent a bar, a hotel lounge and a dining room. Publicity material from Fredericia talks about the ‘bright colours, unexpected textiles and … homey atmosphere, which today’s traveller demands … A home away from home.’

All the furniture is from the current Fredericia range but here shown against very strong colours and with dramatic use of lighting and plants and some furniture is shown with new textiles.

The concept is inspirational. 

Design hotels all over the world are a target market for any major design or furniture company, not just for the contract itself, but of course many travellers now seek inspiration from where they stay on holiday or business trips … a stay in a hotel is a chance to actually try out a new design or discover a new idea for fittings or decoration or use different and sometimes outrageous bathrooms … and then try to reproduce the look or track down the furniture for their own homes. 

Colours chosen by Uffe Buchard and the very confident juxtaposition of certain classic designs could certainly be copied in larger apartments in Copenhagen or Oslo or Sweden and particularly in older buildings with higher ceilings and large sash windows but would be equally theatrical in the new harbour-side apartments with their dramatic light reflected back up off the water. A large apartment only because in a small or cluttered space the use of such strong dark colours can be claustrophobic but maybe I'm still too cautious about using colour in this way ... maybe all that’s needed is inspiration … and maybe a little courage … or conviction.