Perhaps the ultimate in customer engagement that was shown at Finderskeepers was the Haeng light system designed by Jakob Forum. In fact I was so engaged I ended up buying one of the lamps.
The starting point is a large “mega Edison” bulb in a standard lamp holder on a long coloured or flecked cable with a large wood sphere that is hollowed out with a hole in the top so it drops down over the lamp holder. You start by choosing the colour of flex and one of a number of timbers used for the main bottom sphere.
Then the top of the counter of the stand at Finderskeepers was divided up into compartments. In the different sections, protected by straw … well actually shredded paper that looks like straw … were smaller wood spheres in oak, beech, walnut, wenge and other beautiful timbers along with cones, cylinders and drop shapes either in smooth, sanded wood or painted in colours including light and dark grey or cream or dark green and there were large spheres wound in coloured thread and spheres cut from cork. All have a hole through them and they are strung like beads, onto the electric cable dropping down to rest on the bulb holder.
All the shapes are carefully finished to bring out the grain of the wood and the painted elements are perfectly finished and compliment the colours and tones of the timbers.
A rectangle of leather was laid across the counter and slowly you put together the arrangement you want. The final lamp you design is packed in a strong box in unbleached card with more straw/shredded paper. And that’s it. Hooked. Or do I mean well and truly strung.
Of course the level of engagement in selecting the combination of pieces is important and everyone will remember where and when they bought the lamp and who they were with and what influenced their choice and of course if you move the lamp to a different room or want to change the design you simply pull out the flex and re string the elements into a different arrangement. Now there’s customer engagement with a design.