The web site for the shop has the heading KITUB a small shop in Copenhagen … and it is small … but it is has a good and really interesting selection of hand-made ceramics, small ceramic sculptures, textiles, wall hangings and clothing.
For me, what makes this shop particularly important is that it carefully occupies an interesting middle ground … many of the pieces sold here are by local craftsmen and are hand made but the aesthetic is very much the clean, straightforward lines and the appropriate use of colour and restrained pattern found in most classic Danish design but usually now associated with large-scale manufacturing.
As at Next Door, Mette Sørensen, the owner of Kitub, uses Instagram and Pinterest to keep customers updated. The Instagram site is really very good. Generally, I’m not a great fan of Instagram … I get annoyed by selfies and too many photos that should be headed “heh look what I’m doing now” … but the photos on the Kitub Instagram site are carefully produced and include good details of textiles and ceramics that are taken under natural light in the shop, and are all the better for that, but there are also some photographs of local scenes; photographs from visits to workshops and studios; photos of art in local galleries and so on that all help to explain the taste and the interests that lie behind the selection for the shop.
What I think I can see here is that shops like Kitub are carefully curated … they cannot compete head on with big design retailers in terms of range or amount of stock but, like an art gallery, they can sell their expertise and sell a clear and specific understanding of their chosen areas of design. When I discussed this with Mette she looked slightly sceptical … I got the impression that maybe I was making it all seem too precious.
As with the other independent shops in Copenhagen, described in these posts, there is a strong sense of being in and of the community. When you are in Kitub local people going by wave or stick their head round the door to say hello and chat. This close relationship extends to a strong bond with the makers and craftspeople whose work is sold here. On one visit I arrived for the tail end of a discussion between Mette and a potter about what was selling well and just why and, looking forward, what colours and glazes might be tried for local customers … a really good form of feed back.
Kitub, Classensgade 10 ST TV, 2100 Copenhagen Ø, Denmark