design classic: Flowerpot Pendant by Verner Panton

 

Designed by Verner Panton in 1967, initially the Flowerpot pendant lamp was made by Louis Poulsen but is now produced by &Tradition

Verner Panton (1926-1998) trained as an architect at the Royal Danish Academy of Art in Copenhagen. After graduating in 1951 he worked first in the office of Arne Jacobsen before starting out on his own. His furniture designs are renowned for his use of strong vibrant colours and in 1960 produced the first single-form, injection-moulded plastic chair.

The design of the Flowerpot Pendant is deceptively simple with a half globe over the light and, inverted, a small half globe of half the diameter that covers the light bulb.

A display in Designmuseum Danmark shows a number of the strong colours produced through the 1970s.

&Tradition package the lamp in a clever and well-designed box … a good example of packaging not just protecting the lamp, but providing background information for the purchaser and of course making storing and stock management for the retailer easier. Presumably a lot of people just dump the box, barely giving it a second thought, but packaging really is an important part of the design, production and sale sequence.