There wasn’t a major exhibition at Form Design Center in Malmö last week … they were setting up the next big exhibition in the gallery … but in the courtyard there was an interesting exhibition that is part of an ongoing campaign to promote cycling in the city. This display is mobile and has been seen at several sites around the city.
There are early photographs of cyclists in Malmö from the late 19th century through the “golden age” from 1930 to 1950. There are curious and interesting facts and information about cycling and the current campaign to encourage more people to use a bike. Free maps were given out showing cycle routes around the city marked with useful things like places to get tyres inflated and the position of public toilets with practical information about the traffic laws for cyclists, advice about repairing bikes and recommendations about training for young cyclists along with funny cartoon drawings of hand signals
The city are seeking opinions and ideas for a public bike ownership scheme that has been proposed and that will be tied in with park and ride schemes. A new bike is being awarded to the best suggestion.
The Design Centre has a snazzy bike rack for visitors to use that spells out the name of the city and there is a clever bike rack set up on a parking bay on the large square to the south that has an outer frame forming the outline of a car to show just how many bikes fit into a single car-park space.
So this is a story about using good striking graphic design and in a clever and light way to promote a serious planning issue.
Cycling, Form Design Center Malmö, 4 November to 30 November 2014